While conventional wisdom dictates that the holiday season is the less-than-ideal time to sell your Laguna Beach, that isn’t necessarily true. There are certain advantages to putting your house on the market between Thanksgiving and New Years. Since fewer homeowners sell over the holidays, there will be less competition. Buyers looking for homes during this busy time of year are generally very motivated and are likely quite serious about buying now. In addition, by making your home cheerful and cozy for the holidays, you will appeal to emotions of potential buyers, making it easier for them to envision themselves at home.
If you’re serious about putting your home on the market during the holiday season, here are some helpful tips to keep in mind.
1. Decorate Tastefully
You may love that life-sized Santa in the front yard, but potential buyers could be turned off. You can certainly pull out your holiday decorations and make your home festive – but don’t go overboard. A few simple holiday-themed decorations will do. And while many of you enjoy religious celebrations during this time of year, it’s best to keep your home décor more general, so as not to alienate any potential buyers who may have different beliefs. Some well-placed evergreen swags with metallic accents and a few soft candles can make your home both festive and inviting.
2. Price to Sell
Buyers in the market for a new home over the holidays are motivated, so finding a bargain could be just what they need to close the deal. Instead of making small price reductions while your home is listed, consider slashing the price from the beginning.
3. Spruce Up the Exterior
Curb appeal plays a major role in making a house attractive to house hunters, and during the holidays it is even more important. Don’t get too crazy with the holiday decorations outside. Instead, opt for winter-themed accents that can last all season. It is also important to keep your yard clean and free of debris. Be sure to rake up fallen leaves and keep the walks swept clean. Touch up paint, clean out the gutters and make an extra effort to spruce things up. If you have trees that lose their leaves in winter, then more of your house will be seen – make sure it looks the best it possibly can.
4. Make Your Home Inviting
While we don’t have to worry about freezing temperatures and feet of snow, it can get a bit chilly nonetheless. Make your home inviting to potential buyers by turning up the thermostat, playing classical music softly in the background, and offering homemade holiday-themed treats like cookies and candy. By making your home inviting potential buyers may linger a bit longer, giving them more time to appreciate everything your house has to offer.
If you think now is the time to sell your Laguna Beach home, please don’t hesitate to contact The Stanaland Group. We are experts in the local market and will be happy to help you through the process of selling your home during the holidays.