Selling Your Luxury Laguna Beach Home


Is it time to sell your luxury Laguna Beach home? If you feel a little daunted by the process, you’re not alone. Selling a luxury home can take a bit more expertise than selling a lower priced home, so it’s helpful to know what to expect. Here are four great tips to help you get started on the right foot.

Price it Right


Determining the best selling price is important whether you are selling a $100,000 home or a $10 million dollar home. But finding that price can be trickier in the luxury home market. Finding comps for lower priced homes in subdivisions with similar floor plans can be easy, but luxury Laguna Beach estates are unique, making it more challenging to find homes of similar value with which to compare it. Although it is not uncommon for a luxury home to be on the market for a longer period of time than a lower priced home, one that is over-priced may languish longer than necessary. Hiring a real estate agent who is well-versed in the luxury market is key to ensuring that your home’s price hits the sweet spot.

Take Professional Photos


While having great photos is a must no matter what type of home you are trying to sell, in the luxury Laguna Beach market it is essential that the photos are first-rate. Most homebuyers will begin their search online and you want your home to be presented in the best possible light, quite literally. In order to capture all the beautiful custom features that make your luxury home stand apart, insist on a professional photographer. They have the equipment and expertise to highlight the panoramic views, the gorgeous sunsets, the top-of-the-line finishes and whatever else that makes your home stand apart.

Stage for Maximum Impact


Most luxury homeowners have a household staff who regularly clean and maintain their homes. It’s easy to fall into a routine and miss spots that aren’t accessed frequently, so be sure to talk with your staff and ask them to give your home a thorough going-over, getting into all the nooks and crannies. Remember, buyers will likely be opening every drawer and cabinet.


Staging a luxury home will help to show off all the best features of your home and get you the best price. If you have a formal dining room, have it set as if awaiting guests. Outdoor entertaining areas should allow potential buyers to envision exactly what it would be like to host a summer barbecue. And of course, any rooms with stunning views should be staged to draw the eye out towards it.

Be Patient


One of the realities of selling a luxury home is that it can take longer than selling a lower-priced home, so be sure to come to the experience with a bit of patience. There are fewer buyers in the luxury home market, so it can take time for just the right buyer to surface. Hiring a real estate agent who is an expert in Laguna Beach luxury homes will help make this process as short and fruitful as possible.

More Information


For more information about selling your Laguna Beach luxury home, please contact an agent at The Stanaland Group. We are experts in the Laguna Beach luxury market, and will help make your selling experience the best possible.